• Has Buying Online Replaced Human Contact

    Half Of B2B Buyers Make Up Their Mind Before Talking To Sales Reps At first glance this could strike fear into sales people, reps and SME’s and other business owners. The online age is touted as being the replacement for a lot of outmoded mechanisms – But is everything as it seems?
  • Importance of Great Branding

    It seems funny how certain branding principles are forgotten or overlooked when companies embark on new strategies and promotions especially when the “guilty” company is a huge corporation who should know better.

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